Impact Speaker Series: "Managing Brand You" with Jerry S. Wilson

Join us for this week's IMPACT Speaker Series session!

Wednesday, November 11

4:30 PM
LeCraw Auditorium

"Managing Brand You"

Jerry S. Wilson
Senior Vice President,The Coca-Cola Company
Chief Customer and Commercial Officer

Jerry S. Wilson is a board-elected senior vice president of The Coca-Cola Company, where he currently serves as chief customer and commercial officer.

In this role, he leads a global organization that is responsible for crafting and executing the company's customer and commercial leadership strategy and agenda. Wilson and his team lead the company's global system in building mutually beneficial customer relationships across all key channels.

Wilson has established himself as a preeminent people leader dedicated to the discipline of growing careers with his teams. He recently developed a unique system that leverages the discipline of brand building within The Coca-Cola Company with the unmet needs of many people relative to their own personal development. This concept of building "Brand You" has received positive acclaim within the company.

Author of "Managing Brand You," Wilson has packaged this information into a user friendly roadmap for anyone that is ready to create a brighter future.

Management major Shaday Woolcock will introduce the speaker.

The IMPACT Speaker Series is sponsored by the Institute for Leadership and Entrepreneurship and is free and open to the public.

For latest IMPACT videos please visit: http://www.ile.gatech.edu/programs/impact.html.

This session will be available as an archived streaming video after the presentation. Visit the IMPACT Speaker Series Website for access information.